TV Advertisement Evaluation

The brief: was to re-market a Unilever product of our choice, to either broaden the product or expand its target audience. We brainstormed ideas for different adverts as an individual and then got put into a group where we chose the best advert to re-market.  We had a mixture of ideas such as Ben & Jerry's for families, Lipton's Ice Tea for teenagers and Pot Noodle for posh people. We gave ourselves a hard task as Pot Noodle is usually associated with students and is a 'lazy' food but we re-marketed it for posh people who have no time on their hands to make an actual lunch at work. We thought this would appeal for the upper/middle class because of the little amount of time they have to prepare a good meal at work. 

The finished product and feedback:

We collected most of our feedback by our peer group. Although they are not our target audience that we are re-marketing this product for, their knowledge of advert making so far helped a lot. As a class we all picked a few things we liked about the advert and a few things that we could constructively criticize them on. This is the feedback from my peer group:

Positive:

• The mis-en-scene was very good, nice location.
• The music fits in well with what's going on.
• The shots are nice, well focused on.
• Nice close up shots to show how fast Matthew is rushing.
• The montage was good, had emphasis on the product.
• The varying shots.

Constructive:

• A few of the shots needed to be cut out as they were unnecessary to the advert. Such as when he leaves the house, we need to cut that bit out. And also the establishing shot in the beginning of the advert.  
• When Matthew was "rushing", he wasn't really rushing. 
• The music was sometimes too fast past when the video was slow.
• Needed a voice over at the end.
• Control the camera exposure manually, it was blurry to begin with.

The location adds to the sense of realism in our advert. It helps create an image in the audience's mind of what it's actually like to be rushed at home ready for work, this is something a lot of people can relate too. The location was a kitchen, we thought that this would be the ideal place to film as the kitchen is central to the house. In the first shot, we did an establishing shot. To show the location and how modern it was. This would give the idea to the public that this is a well kept, clean and smart house. This would lead to stereotyping where they would question themselves, what sort of person would live here? This is why we did the first shot as an establishing shot. During the course of the advert, we ranged from different shots of the kitchen and outside of the house to reveal more about the 'mans' lifestyle and job. 

The shot where Matt opens the cupboard to find the Pot Noodle turned out blurry. We realised that we needed to switch the camera to manual for the camera to recognise the differences in exposure. We took this into consideration and when editing our advert we realised that we had to change the exposure. 







References (just click the links)

•  Unilever Logo.
•  Pot Noodle Logo.